Before the invention
A food business shaped by service
Before starting his own food business, Ashok Vaidya worked at Hindustan Cycles. During a period of enormous political, cultural and economic change, calls for Maharashtrian self-reliance and entrepreneurship inspired many people to create livelihoods of their own.
Ashok wanted to offer lower- and middle-income Mumbaikars—especially workers and railway commuters—something satisfying, familiar and affordable. Near Platform 1 of Dadar railway station, he initially sold poha and other traditional preparations.
Family and older published accounts also remember a potato-and-poha preparation called “Indian Biryani.”